Helping Businesses Dream Big, Scale Faster, and Operate Smarter
For over two decades, we've been making sales and distribution
simple with the power of technology
How It All Started
Our Story and Mission
Simple, affordable, and ready to support your business. We let you focus on what you do best, while we handle the rest.
It Started with A Simple Idea
Running a business should be about passion, not endless details. While B2C tech has simplified life with a tap, B2B had lagged behind.
The Need for
Change
Since 2006, RouteMagic has aimed to bring the same simplicity, speed, and efficiency to wholesalers, distributors, and delivery-driven businesses—much like AWS did for tech.
Whatever Your Need, We Can Help
Our platform is built to be easy to adopt and flexible to fit your needs. We can help you go live in 4-6 weeks—no hidden fees, no lengthy setups.
One Solution for
Every Industry
From Food & Beverage to FMCG, Construction, and Healthcare, RouteMagic helps businesses grow, streamline van sales, and boost customer satisfaction—all with less time spent on daily tasks.
Proven Results
20+ Years of Success and Results
Customers
Operational Costs
In Efficiency
Core Values
What We Stand For
People First
Our customers and team come first in everything we do. We listen, prioritise, and work to make a real difference for them.
Innovative Thinking
We foster a culture of creativity, where ideas can grow. Here, everyone’s encouraged to push boundaries and pursue excellence.
True Ownership
When there’s a challenge, we step up. We take pride in our work, helping everyone do their best without barriers.
Work-Life Balance
Work should inspire, not exhaust. A happy team tackles challenges and achieves great things.
The People Behind Our Success
Meet Our Team
Vaibhav Mittal
CEO, DATAINSIGHTS
'Tech Geek' with a flair for B2B Product Management.
‘Private Equity' Industry Veteran
Paul O'Connor
PRODUCT DIRECTOR
Go-to-market specialist.
‘Route Accounting’ Industry veteran
Garima Singh
VP OF GROWTH
Result-driven global B2B marketing leader.
Driving performance and growth
Adele Sergeant
HEAD OF SALES
Experienced technology sales leader.
Driving business growth through strategic solutions
Our Solutions
Van Sales
Management
Optimise van sales operations, boost revenue, and offer a great delivery experience.
Wholesale
Distribution
Management
Use a cloud-based back office and mobile app to outperform your competition.
Field Sales
Management
Get real-time insights and route planning to increase productivity and close deals on-the-go.