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About us

Transforming Sales and Distribution Businesses with the
‘Magic of Technology’ for over two decades

At RouteMagic, our customers are at the heart of everything we do. We are proud to serve over 90+ customers across a diverse range of businesses. Join our growing community of satisfied customers and together, we can embrace the power of technology and unlock new opportunities for growth and success.

RouteMagic allows businesses in food & beverages, FMCG, construction, transport & logistics sectors to efficiently manage their businesses, thereby increasing van sales, streamlining delivery operations, improving customer experience & empowering their workforce.

Our story

In recent years, B2C technology has made significant strides. For example, you can easily download an app, search among millions of products online, place an order and get it delivered to your doorstep within minutes. However, B2B software has not kept this pace over the years.

Even for simple business use cases, the B2B software adoption process can take six months or more along with substantial cost and manpower. In this ever changing B2B technological landscape, business owners clearly understand that ‘Digitise or Die’ are the only two options they have to grow while keeping their competitive advantage. However, it involves several barriers to adopt B2B technology, such as upfront cost, time to market, lack of relatability and high risk.

 In the supply chain and logistics world, due to lack of end-to-end digitization, wholesalers, manufacturers & distributors find themselves burdened with operational inefficiencies and the constant need for fire-fighting. Rising customer expectations and difficulty to manage field workers are some of the other challenges that the industry has to deal with on a regular basis.

Since its launch in 2006, AWS has been transforming the IT infrastructure industry and have drastically reduced the adoption barrier, through their product offerings. RouteMagic is doing exactly the same for wholesalers and distributors with its B2B last mile Sales and Distribution Software. We provide vertically deep yet easily configurable and simple products that can be adopted by customers for their end-to-end business operations. We enable organisations to go live in less than a week with zero capex and at a very low monthly subscription cost.

With a team backed by over 20 years of sales and distribution experience in helping businesses achieve their goals by streamlining systems and enhancing business processes. Our team has successfully assisted over 90 customers in reducing operational costs by an average of 22% and improving overall efficiency by 30% through the digitisation of their van sales and distribution operations.


Empowering SMEs to get complete control of their sales and distribution business with the “Magic of Technology’ to stay relevant and competitive.

Core Values


Our people are the centre of all our thoughts and actions. We always prioritise the needs of our customers and employees to create great experiences.


Building a culture of innovation with inspiration, where each individual feels empowered to push the boundaries and excel in their respective domains.


No problem is somebody else’s. We step up, and take ownership. We take extreme pride in what we do  and empower people to do their best work without getting in the way.


Work doesn’t have to be a “grind.” Nor does it have to be boring. We believe good work comes from having fun—not in spite of it.

RouteMagic Last-Mile Sales and Distribution Products

Van Sales Management

Optimise your van sales operations, boost your revenue and delight your customers with great delivery experience.

Wholesale Distribution Management

Cloud-based Wholesale Distribution Management back office and mobile app to put you ahead of your competition.

ePOD and Route Management

Get Electronic Proof of Delivery (ePOD) and optimise last mile distribution for faster and accurate deliveries.

Leadership Team

Vaibhav Mittal
'Tech Geek' with a flair for B2B Product Management' Private Equity' Industry Veteran
Paul O'Connor
Go-to-market specialist. ‘Route Accounting’ Industry veteran.
David Scott
Tech Geek  with Business Acumen.‘Transport’ Industry veteran
Saurabh Joshi
Led big scale events & implementations. ‘Customer Support’ veteran.
Chander Rawat
Result-driven global B2B marketing leader driving performance and growth.
Adele Sergeant
Experienced technology sales leader driving business growth through strategic solutions.'final mile and transport specialist'

Our partners

Revolutionise Your
Sales and Distribution Process