kneading dough

Food & Beverages

Barnie's Foods Ltd

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Barnies Foods chooses RouteMagic to manage their deliveries, manage rising fuel costs & improve margins.

Barnies is a family-owned and run business, established over 20 years ago. This business has grown from a small van delivering bakery, sandwich & pastry goods to local establishments, to a small fleet of 10 purpose-built vans that cover most of East Anglia.

Rising fuel prices and other operational costs create continued pressure on the company’s profit margins. The ability to keep overheads down and account for hidden costs was crucial, particularly in a low margin industry.


Though proud of their business’s heritage, the team were also prepared to propel Barnies to the forefront of their industry by adopting all the latest methods that emerging technology could bring. Pinpointed Areas for Improvements.

Barnies foods

What did Barnie's want to achieve?

From the outset, the team at Barnie's outlined 8 key developments that they wanted to implement. 

delivery tracking

Complete visibility of customer interaction

bespoke system integrations

Business visibility and modules integration

order management

Tracking of orders, invoices and deliveries

digitise deliveries

Removing paper & manual processes

access customer data

Instant access to Customer information

sales and opportunities tracking

Sales and Opportunities tracking

automate delivery processing

Automation of key delivery stages & manual process

real-time communication

Real-time communication between teams 

The Solution

We introduced ‘order-to-invoice’ operations management system, designed to allow small to midsize businesses to control every aspect of business operations.


These implementations allowed for real-time interactions between front sales and back office, generating all necessary paperwork quickly and helping to reduce costs and work more efficiently.

delivery management solution

“The ability to instantly access both customer and staff information has enabled me to make fact-based decisions, to have accurate information on products, customer and finance needs allows the business to plan, grow and enhance the service we provide to the customer.

"The benefits of automating manual processes has helped reduce time and cost”

Owner, Barnie's Foods